Content writing

From storylines to scenarios, our writers know how to say it clearly and say it well. If words can be like opium, get addicted here! (PS: We throw in meticulous research, SEO, and domain understanding to serve content across industries.)

Whitepapers

Challenge:

Align whitepaper with Nielsen branding.

Solution:

We recommended the approach of ‘don’t sell, tell’.

Whitepapers

Challenge:

A global ICT major (TCS) was looking for research driven content solutions for their marketing communication unit.

Solution:

Netscribes’ team of subject matter experts and technical writers provide content support to the marketing communication unit, enabling them to churn out high quality marketing collateral faster.

Technology writing

Challenge:

Create feature articles for B2B magazines (Times B2B) on trending topics in various industries.

Solution:

The editorial team at Netscribes supplied regular articles based on extensive secondary research, highlighting the context, relevant industry statistics, and delineating trends and future outlook.

Result:

Well researched articles addressing the needs and challenges of various industry verticals.

Technology writing

Challenge:

A leading global manufacturer (Siemens Ltd) required well crafted articles to promote its PLM software.

Idea:

Netscribes provided a senior writer to carry out secondary research and structure information in neat categories to bring out the context and solution offerings.

Result:

A series of articles addressed to industry experts.

Industry publications

Challenge:

The client (World Wide Media), part of Bennett Coleman and Co Ltd., publishes industry magazines to give decision-makers a well-researched update on the latest trends that would directly help them improve the efficiency of their businesses. The quarterly magazines, devoted to four major industries (real estate, food processing, manufacturing, and retail) aim to provide intellectual inputs on global best practices, latest innovations, and technological trends.

Solution:

A team of dedicated resources, supervised by the team Editor, tracked industry-specific information and interviewed C-level and senior management in the industry. The team also covered industry events and created feature articles on trending topics. A rich industry network was nurtured to stay abreast of latest developments. A well defined process including quality checks at four levels was maintained to produce high-quality, error-free industry targeted content.

Result:

Each magazine issue, focusing on current and upcoming trends in the respective industries, was produced on time, and circulated via subscription to the target audience.

SEO content

Challenge

The client (Thomas Cook), a leading tour and travel operator, needed SEO-oriented travel blogs covering both Indian and international destinations.

Solution:

The content writing team at Netscribes took up the assignment, creating SEO-rich travel blog content on the topics provided. There are some customized requirements as well, which need quick TAT. The content team does thorough secondary research on topics and then creates the content in blogging style. The blogs are made SEO-rich by incorporating researched keywords.

Result:

The client is very satisfied with the quality of content shared by Netscribes, and the project is still running smoothly and successfully.

Thought leadership articles

Challenge:

A leading insurance company required thought leadership articles for its CEO. The content had to present a point of view, and engage other thought leaders in the industry. The articles were meant for publication in a major financial daily.

Solution:

Netscribes undertook secondary research and obtained specific pointers from the client before crafting high-quality articles.

Result:

The client received thought stimulating articles as per the timelines. The published articles enhanced the company’s reputation as a major player in the industry.

Thought leadership articles

Challenge:

Create thought leadership articles for a leading industry figure (Naina Lal Kidwai, HSBC Bank).

Solution:

Netscribes placed a dedicated writer with domain experience to develop content in the required tone and voice.

Result:

Well nuanced and stimulating articles that reflected the opinions and perspectives of the thought leader.